Currently, I lead the Channel Marketing practice and the Washington, DC office of gyro, a Top 50 global advertising agency. My career follows the pipeline. I started at the bottom closing deals as a sales rep, then became a management consultant after grad school helping clients build and enable sales and marketing channels.
I’ve had stints along the way as the head of marketing of an Inc. 500 company, and as a CMO at a Fortune 500 company. Today, I’ve reached the top of the funnel in helping clients build brands and awareness through advertising.
This blog was founded in 2006 and has been recognized by numerous publications over the years as a top Business-to-Business Marketing and Social Media site. Post generated at this site are also distributed to a number of online publications, like Business2Community, and the Sales Blog. I also write monthly columns for the Forbes CMO Network, and Media Post.
In addition, I’m a contributing author to the following books on marketing; Advice from the Top: The Experts Guide to B2B Marketing, PR News Guidebook, and the recently released eBook from Forbes entitled Transformational Marketing: The Best of the Forbes CMO Network.
Follow me on Twitter @sgillum