I’ve been the CMO of an INC 500 firm, and the interim CMO at a Fortune 500 company. Over the past 15 years, I’ve had the opportunity to work with over 100 companies, some good, some great and some really bad. It’s afforded me the opportunity to gain insight into why things work, and why, sometimes they don’t. Since 2006, I have shared those insights on this blog.
Currently, I lead the Channel Marketing practice and the Washington, DC office of gyro, a Top 50 global advertising agency. Prior to joining Gyro, I spent a dozen years with MarketBridge, providing sales and marketing consulting services to Fortune 500 companies.
The blog has recognized as a top Business-to-Business site and distributes content to a number of online publications. I also write monthly columns for Forbes CMO Network, Media Post, the Sales Blog, and have recently authored a chapter entitled; Collaborative Partner Marketing for the recently released book : Advice from the Top: The Experts Guide to B2B Marketing.
Follow me on Twitter @sgillum