Founder of Carbon Design Co and the former head of the Washington, DC office of gyro. The largest B2B agency in the world and Ad Age’s 2016 B-to-B Agency of the Year. My career follows the pipeline. I started at the bottom closing deals as a sales rep, then became a management consultant after grad school helping clients build sales and marketing channels.
Along the way, I’ve had stints as the head of marketing of an Inc. 500 company, and as an interim CMO at a Fortune 500 company. Today, I work at the top of the funnel helping clients build brands and awareness through advertising. That said, this is B2B marketing and that means what we do must payoff in sales results through building and executing integrated campaigns for their sales force and partners. The goal is to turn insights into ideas, and ideas into motivated buyers who convert.
This blog was founded in 2006 and has been recognized by numerous publications over the years as a top Business-to-Business Marketing and Social Media site. Posts generated at this site are also distributed to a number of online publications, like Business2Community, and the Sales Blog. My posts have also appeared on Forbes CMO Network, Fortune, Adage, gyro, the Huffington Post, Media Post and various books including Squandering America’s Future
In addition, I’m a contributing author to the following books on marketing; Advice from the Top: The Experts Guide to B2B Marketing, PR News Guidebook, and the recently released eBook from Forbes entitled Transformational Marketing: The Best of the Forbes CMO Network.
Follow me on Twitter @sgillum