I lead the Channel Marketing practice and the Washington, DC office of gyro, a Top 50 global advertising agency. My career follows the pipeline. I started at the bottom closing deals as a sales rep, became a management consultant after grad school helping clients build sales and marketing channels.
Along the way, I’ve had stints as the head of marketing of an Inc. 500 company, and as an interim CMO at a Fortune 500 company. Today, I work at the top of the funnel in helping clients build brands and awareness through advertising.
This blog was founded in 2006 and has been recognized by numerous publications over the years as a top Business-to-Business Marketing and Social Media site. Post generated at this site are also distributed to a number of online publications, like Business2Community, and the Sales Blog. My post also appear on Forbes CMO Network, Fortune, Adage, gyro, the Huffington Post, Media Post and various books including Squandering America’s Future
In addition, I’m a contributing author to the following books on marketing; Advice from the Top: The Experts Guide to B2B Marketing, PR News Guidebook, and the recently released eBook from Forbes entitled Transformational Marketing: The Best of the Forbes CMO Network.
Follow me on Twitter @sgillum